Sharma, S.D. [ed.] <br/><br/>
Encyclopaedic dictionary of marketing management 

 - New Delhi  Anmol  1995 
 -  vol.3 .
<br/><br/><label>Subjects--Index Terms: </label>Marketing management- encyclopaedia dictionaries 
<br/><br/><label>Universal Decimal Class. No.: </label>658.3(031)  / SHA.3