Rapp, Stan <br/><br/>
Maxi marketing :  the new direction in advertising, promotion, and marketing strategy 

 - New York  McGraw-Hill  1987 
 - x, 278p. 
<br/><br/> Bibliog on p. 269-274 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / RAP