Morse, Stephen <br/><br/>
Practical approach to marketing management 

 - London  McGraw-Hill  1967 
 - 254p. 
 - ( McGraw-Hill European series in management and marketing ) .
<br/><br/> Bibliog. p. 245-248 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / MOR