Lawrence, Raymond J. [ed.] <br/><br/>
Modern marketing management, selected readings 

 - 2nd ed. 
 - Middlesex (England)  Penguin  1973 
 - 413p.  illus 
 - ( Penguin modern management readings ) .
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / LAW