Kunreuther, Howard C <br/><br/>
Insurance and behavioral economics:improving decisions in the most misunderstood industry 
Kunreuther, Howard C 
 - New york  Cambridge  2013 
 - xii,329p. 
<br/><br/><label>ISBN: </label>9780521845724 
<br/><br/><label>Subjects--Index Terms: </label>Demand anomalies  Design principles for insurance  Social insurance 
<br/><br/><label>Dewey Class. No.: </label>368  / KUN