Kaushik, Avinash. <br/><br/>
Web analytics 2.0 :  the art of online accountability & science of customer centricity / 
Avinash Kaushik. 
 - New Delhi :  Wiley India,  c2010. 
 - xxv, 475 p. :  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470529393 (pbk.) 9788126542451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web usage mining.<br/>Internet users--Statistics--Data processing.<br/>Internet marketing.<br/>Web site development.
<br/><br/><label>Dewey Class. No.: </label>004.738.5web  / KAU