Webb, John R. <br/><br/>
Understanding and designing marketing research 

 - London  Academic Press  1992 
 - viii, 236p. 
<br/><br/> Ref. at the end of each chap 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8.012.1  / WEB