Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler 
 - 11th ed. 
 - Delhi  Pearson Education  2006 
 - 671p. 
<br/><br/><label>ISBN: </label>8177581074 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT