Winston, Wayne L. <br/><br/>
Marketing analytics: data- driven techniques with Microsoft Excel 

 - New Delhi  Wiley  2014 
 - 690p. 
<br/><br/><label>ISBN: </label>978-81-265-4862-0 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658  / WIN