Underhill, Paco <br/><br/>
Why we buy:  the science of shopping 

 - New York  Simon & Schuster  1999 
 - 255p. 
<br/><br/><label>ISBN: </label>0-684-84914 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research  Consmer behaviour  Shopping 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8.012.1  / UND