Kotler, Philip  Keller, Kevin Lane  Koshy, Abraham  Jha, Mithileshwar <br/><br/>
Marketing management 

 - 13th ed. 
 - Delhi  Pearson  2009 
 - xlvii, 128p. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Universal Decimal Class. No.: </label>005:658.8  / KOT