Saxena, Rajan <br/><br/>
Marketing management/ 5th ed. 

 - ed.5 
 - N.Delhi  McGraw Hill  2016 
 - xxxiv,816p. 
<br/><br/><label>ISBN: </label>9789339223304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>005:658.8  / SAX'16