TY  - BOOK
AU  - Sunitha Srinivas,C
TI  - 'Ad'apting to markets: repackaging commercials in Indian languages 
SN  - 9789351502401 (hardback : alk. paper)
U1  - 659.1 
PY  - 2015///
CY  - N.Delhi
PB  - Sage Publications India
KW  - Advertising
KW  - Language
KW  - Psycholinguistics
KW  - Sales promotion
ER  -