Kotler, Philip <br/><br/>
Principles of marketing/ 17th ed. 

 - 17th ed. 
 - Noida  Pearson India Education  2018 
 - xxii,701p. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>005:658.8  / KOT/P'18