TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing/ 17th ed
SN  - 9789352865611
U1  - 005:658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education
KW  - Principles of marketing
KW  - Marketing
ER  -