Semenik, Richard J <br/><br/>
Advertising and promotions  An integrated brand approach 

 - 6th ed. 
 - Delhi  Cengage Learning India  2012 
 - xli,710p. 
<br/><br/><label>ISBN: </label>9788131517383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Branding<br/>Advertising media planning<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEM