TY  - BOOK
AU  - Semenik, Richard J
AU  - Allen, Chris T
TI  - Advertising and promotions: An integrated brand approach
SN  - 9788131517383
U1  - 659.1 
PY  - 2012///
CY  - Delhi
PB  - Cengage Learning India
KW  - Advertising
KW  - Branding
KW  - Advertising media planning
KW  - Sales promotion
ER  -