Franklin, Talcott J <br/><br/>
Protecting the brand  :a concise guide to promoting, maintaining, and protecting a company's most valuable asset 

 - N.delhi  Viva Books  2005 
 - 137p. 
<br/><br/><label>ISBN: </label>9788176499996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management. <br/>Brand name products -- Valuation -- Management<br/>Intangible property -- Valuation -- Management
<br/><br/><label>Dewey Class. No.: </label>347.772  / FRA