TY  - BOOK
AU  - Franklin, Talcott J
TI  - Protecting the brand: :a concise guide to promoting, maintaining, and protecting a company's most valuable asset
SN  - 9788176499996
U1  - 347.772 
PY  - 2005///
CY  - N.delhi
PB  - Viva Books
KW  - Brand name products -- Management.
KW  - Brand name products -- Valuation -- Management
KW  - Intangible property -- Valuation -- Management
ER  -