Nunes, Paul <br/><br/>
Mass affluence:  seven new rules of marketing to today's consumer 

 - Boston   Harvard Business School Press   2004 
 - xviii, 269p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing-United States  Marketing  Consumer behaviour-United States  Affluent consumer-United States 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8(73)  / NUN