TY  - BOOK
AU  - Nunes, Paul
AU  - Brian Johnson
TI  - Mass affluence: seven new rules of marketing to today's consumer
PY  - 2004///
CY  - Boston 
PB  - Harvard Business School Press 
KW  - Marketing-United States
KW  - Marketing
KW  - Consumer behaviour-United States
KW  - Affluent consumer-United States
ER  -