TY  - BOOK
AU  - Taylor, Bernard
AU  - Wills, Gordon
TI  - Long range planning for marketing and diversification
U1  - 658.401 205 
PY  - 1999///
CY  - London
PB  - Elsevier Science limited
KW  - Marketing planning
KW  - Diversification
N1  - vol. 32, (no.2)
ER  -