Zoltners, A. A. <br/><br/>
Marketing planning models 

 - New York  North-Holland  1982 
 - ix, 276p. 
<br/><br/> Vol: 18 
<br/><br/><label>ISBN: </label>0444863699 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Product planning model 
<br/><br/><label>Dewey Class. No.: </label>658.802  / ZOL.18