TY  - BOOK
AU  - Zoltners, A. A.
TI  - Marketing planning models
SN  - 0444863699
U1  - 658.802 
PY  - 1982///
CY  - New York
PB  - North-Holland
KW  -  Marketing
KW  - Product planning model
N1  - Vol: 18
ER  -