TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W.
TI  - Strategic marketing management cases and applications
SN  - 025607898X
PY  - 1990///
CY  - Hovewood
PB  - Irwin
KW  - Marketing management
KW  - Strategic marketing cases and applications
N1  - X:51 N05
ER  -