TY  - BOOK
AU  - Davies, John M
TI  - Essential guide to data base marketing
T2  - John Frases Robinson direct marketing series
SN  - 0017071573
U1  - 658.810 4 
PY  - 1992///
CY  - London
PB  - MacGraw hill
KW  - Database marketing
N1  - X:51 N294
ER  -