Kerin, Roger A. <br/><br/>
Strategic marketing problems   cases and comments 

 - 6th ed. 
 - Boston  Allyn and bacon  1993 
 - xii, 720p. 
<br/><br/> X:51 N394  Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0205142427 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management   Decision making - case studies 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER