TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert K
TI  - Strategic marketing problems : cases and comments
SN  - 0205142427
U1  - 658.802 
PY  - 1993///
CY  - Boston
PB  - Allyn and bacon
KW  - Marketing management
KW  - Decision making - case studies
N1  - X:51 N394  Includes bibliographical reference and index
ER  -