Crosby, John V. <br/><br/>
Managing the big sale  a relational approach to marketing strategies, tactics and selling 

 - Illinois  NTc business books  1993 
 - xii, 224p.  Book  
<br/><br/> X:512 N61 
<br/><br/><label>ISBN: </label>084423427 
<br/><br/><label>Subjects--Index Terms: </label>Selling -key accounts-management  Sales management   Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.85  / CRO