Backer, Bill <br/><br/>
Care and feeding of ideas 

 - New York  Times book  1993 
 - 284p.  Book  
<br/><br/><label>ISBN: </label>0812919696 
<br/><br/><label>Subjects--Index Terms: </label>Advertising case studies   Creative ability in business 
<br/><br/><label>Dewey Class. No.: </label>658.406 3  / BAC