TY  - BOOK
AU  - Wells, William D.
AU  - Prensky, David
TI  - Consumer behavior
SN  - 0471596418
U1  - 658.834 2 
PY  - 1996///
CY  - NewYork
PB  - John wiley and sons
KW  - Consumer behavior
N1  - xxi, Various pagination
ER  -