TY  - BOOK
AU  - Cherunilam, Francis
AU  - 
TI  -  Industrial marketing:text and cases
U1  - 658.8 
PY  - 2004///
CY  - Mumbai
PB  - Himalaya
KW  - Industrial Marketing
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
N1  - School of Management Studies
ER  -