Moorthi, Y.L.R. <br/><br/>
Brand management  the Indian contest 

 - New Delhi  Vikas  2003 
 - 171p. 
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Brand  Brand management  
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO