Woodside, Arch G. <br/><br/>
Market-driven thinking 

 - Burlington  Butterworth-Heinemann  2005 
 - xx, 303p. 
<br/><br/><label>Subjects--Index Terms: </label>Consumer behavior  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / WOO