Seth, Rajeev K. <br/><br/>
Marketing of banking services 

 - New Delhi  Macmillan India  1997 
 - xv, 236p. 
<br/><br/><label>ISBN: </label>0333923936 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Banking services-marketing 
<br/><br/><label>Dewey Class. No.: </label>332.1  / SET