Moore, Karl <br/><br/>
Marketing  the basics 

 - New York  Routledge  2006 
 - 221p. 
<br/><br/><label>ISBN: </label>9780415380799 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOO