Stevens, Robert E. ...[et al]. <br/><br/>
The marketing research guide 

 - New Delhi  Viva books  2000 
 - xv, 488p. 
<br/><br/><label>ISBN: </label>817649173x 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research guide 
<br/><br/><label>Dewey Class. No.: </label>658.83  / STE