Gummesson, Evert <br/><br/>
Total relationship marketing 

 - Oxford  Butterworth Heinemann  1999 
 - xiii, 281p.  Book  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>075064463X 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Marketing management  Distribution- Economics  Merchandising  Direct selling  Farm- produce  Relationship marketing  
<br/><br/><label>Dewey Class. No.: </label>658.812  / GUM