Jagpal, Sharan <br/><br/>
Marketing strategy and uncertainty 

 - New York  University press  1999 
 - xvii, 334p.  Book  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0195125738 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Strategic planning  Management   Decision making 
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAG