TY  - BOOK
AU  - Brennan, Ross
AU  - Baines, Paul
AU  - Garneau, paul
TI  - Contemporary strategic marketing
SN  - 0333981189
U1  - 658.401 2 
PY  - 2003///
CY  - Houndmills
PB  - Palgrave macmillan
KW  - Contemporary  marketing
KW  - Strategic marketing
N1  - Includes index
ER  -