Cravens, David W. <br/><br/>
Strategic marketing 

 - 4th ed. 
 - Australia  Irwin publication  1994 
 - xxxi, 811p. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256122121 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Decision making 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA