TY  - BOOK
AU  - Anderson, Carol H.
AU  -  Vincze,Julian W.
TI  - Strategic Marketing 
SN  - 9788177225730
U1  - 658.802 
PY  - 2009///
CY  - New Delhi
PB  - Biztantra
KW  - Marketting intelligence
KW  - Direct marketting
ER  -