Mandell , Maurice I. <br/><br/>
Marketing 

 - 2nd ed 
 - New Delhi  Prentice - Hall of India  1983 
 - xviii, 653 p. 
<br/><br/><label>ISBN: </label>0876922051 
<br/><br/><label>Subjects--Index Terms: </label>Managerial marketing  Marketing Mix 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAN