Kassarjian, Harold H <br/><br/>
Journal of consumer research 

 - Los Angeles  Graduate school of management, University of california  1983-84 
<br/><br/> VOL.10(no.1-4) 
<br/><br/><label>Subjects--Index Terms: </label>Bound volume 
<br/><br/><label>Dewey Class. No.: </label>658.830 5  / JCR