Malhotra, Naresh K <br/><br/>
Marketing Research/4e  an applied orientations 

 - 4th ed. 
 - New Delhi  Pearson education  2004 
 - xviii,713p. 
<br/><br/><label>ISBN: </label>8123702568 
<br/><br/><label>Subjects--Index Terms: </label>Introduction and early phases of marketing research  Research design formulations  Data collection , analysis and reporting  
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL