TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing Research/4e: an applied orientations
SN  - 8123702568
U1  - 658.83 
PY  - 2004///
CY  - New Delhi
PB  - Pearson education
KW  - Introduction and early phases of marketing research
KW  - Research design formulations
KW  - Data collection , analysis and reporting
ER  -