Jean, Kapferer, Noel <br/><br/>
Strategic brand Management/2e  creating and sustaining brand equity longterm 

 - 2nd ed. 
 - New elhi  Kogan page  2003 
 - 443p. 
<br/><br/><label>ISBN: </label>9788176491327 
<br/><br/><label>Subjects--Index Terms: </label>Brand equity in question  The new rules of brand management   Brand identity   Brand extension  Multi - Brand portfolios 
<br/><br/><label>Dewey Class. No.: </label>658.826  / JEA