TY  - BOOK
AU  - Jean, Kapferer, Noel
TI  - Strategic brand Management/2e: creating and sustaining brand equity longterm
SN  - 9788176491327
U1  - 658.826 
PY  - 2003///
CY  - New elhi
PB  - Kogan page
KW  - Brand equity in question
KW  - The new rules of brand management
KW  - Brand identity
KW  - Brand extension
KW  - Multi - Brand portfolios
ER  -