Randall, Geoffrey <br/><br/>
Branding/2e  a practical guide to planning your strategy 

 - 2nd ed. 
 - New Delhi  Kogan page  2004 
 - vii,184p. 
<br/><br/><label>ISBN: </label>9788175542006 
<br/><br/><label>Subjects--Index Terms: </label>Challenges to brands    The value of brands  Brand plan  Consumer and brands  E-commerce and brands 
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAN