TY  - BOOK
AU  - Randall, Geoffrey
TI  - Branding/2e: a practical guide to planning your strategy
SN  - 9788175542006
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Kogan page
KW  - Challenges to brands
KW  - The value of brands
KW  - Brand plan
KW  - Consumer and brands
KW  - E-commerce and brands
ER  -